Paris Fashion Week Goes Online
Gucci’s Alexander McQueen unit streamed its Paris runway show to eager fans worldwide. But fashionistas still must wait to buy the clothes
By Carol Matlack
Image Source : businessweek.com
Bad-boy British designer Alexander McQueen’s Oct. 6 runway show was the talk of Paris Fashion Week—and you didn’t have to be a magazine editor, high-powered buyer, or Hollywood celebrity to get a front-row seat. A video of the event, featuring a dramatic, aquatic-themed multimedia display and models in reptile-patterned clothing and shoes resembling crab claws, was streamed live via McQueen’s Web site. Tens of thousands of fans logged on—so many that the site repeatedly crashed during the show.
Read Full Story : www.businessweek.com
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