By Arik Hesseldahl
Before I get to the points that might create a stir, here’s one that won’t: For music, Apple’s iTunes store is an enormous success. Customers have downloaded 8.5 billion songs, making iTunes the top music retailer in the world. The online media bazaar stores credit-card data on 100 million people, indicating that each customer, on average, has downloaded 85 songs.
But when it comes video, iTunes just isn’t a force to be reckoned with. As of Mar. 19, the latest figures available, iTunes customers had bought 250 million TV shows and purchased or rented 33 million movies. That indicates that customers on average have bought 2.5 TV shows and one-third of a movie each.
Read full story: businessweek.com