Online Display Advertiesements Dominated by Social Networks

myspacefacebook In a a study issuied by comscore, Social networking sites earned more than 20 percent of all display ad views online where MySpace upsetting Facebook by ranking first

The report also revealed a strong showing by wireless carriers in the list of advertisers using social networks for promotional content.

MySpace beat out rival Facebook for the month of July with 30 million ad impressions and a 9.2 percent share of the display ad market. That compares with Facebook’s 26.8 million ad impressions and an 8.2 percent share of display ads.

However, in the number of unique visitors exposed to display ads, Facebook placed first with 67. 3 million unique visitors, while MySpace had 64.4 million, according to the comScore data

Together, MySpace and Facebook combined to deliver more than 80 percent of ads among sites in the social networking category.

“Over the past few years, social networking has become one of the most popular online activities, accounting for a significant portion of the time Internet users spend online and the pages they consume,” Jeff Hackett, comScore senior vice president, said in a statement.

“Social networking sites now account for one out of every five ads people view online. Because the top social media sites can deliver high reach and frequency against target segments at a low cost, it appears that some advertisers are eager to use social networking sites as a new advertising delivery vehicle,” he added.

The news comes at a time when brands are increasingly looking to interactive marketing as a more affordable way to promote their brands compared to traditional advertising, with social media of the trend